Beating Singaporeans, Jamaicans, Turks, Belgians, Nepalese, Botswanans, Chinese, Japanese and a few others, Brazilians were awarded the title of coolest nationality in the world by CNN Go.
Surely enough, “Without Brazilians we wouldn’t have samba and Rio carnival; we wouldn’t have the soccer beauty of Pelé and Ronaldo; we wouldn’t have the minuscule swimwear and toned bodies of Copacabana beach; and we wouldn’t have certain eye-watering procedures performed with wax”.
But what else is so good about my homeland? Is it the fact that Brazil convinced the planet that it could host both the Olympic Games in 2016 and the World Cup in 2014? Or could it be the fact that Brazil is a leader in the alternative energy industry? It can’t only be the size and potential of this South American giant, its booming economy and the amazing landscape…
I inevitably have to go back to the year of 2005 and remind you that the Brazilian Association of Advertisers, ABA, rolled out an institutional campaign to recognize and promote good feelings of Brazilian citizenship among the Brazilian population. This was a campaign showing real-life heroes, who went through extremely difficult or impossible situations in their lives and didn’t give up. The motto of the campaign was “the best thing about Brazil is the Brazilian people.” In each of the commercials, the feeling of overcoming these great hurdles culminated with the catch-phrase: “I’m Brazilian and I never give up.”
Let us not forget that Brazil has had about 20 years of military dictatorship from 1964-1985, and that parts of the country are still underdeveloped, to say the least. And yes, if you’ve seen the Brazilian contemporary cinema or read the newspapers recently, you’ve seen what’s happened in the favelas. Despite all these challenges, Brazil is such a huge country that the chaos of violence and urban congestion from the Southeast, in Rio and São Paulo, doesn’t necessarily mirror the rest of the country.
And if imperfection has its charm, then, Brazilians can proudly cherish their amazingly contrasting landscapes and regional attractions, the fresh tropical fruits and food, the unique Brazilian jeitinho and Brazilian warmth, and of course, its people.
Check out ABA’s campaign here: O melhor do Brasil é o brasileiro